Trine: Of course I really like running this hotel. But what drives me is the bigger picture behind it.
Tourism is the second largest industry on Bornholm after agriculture. Tourism therefore also has a major impact on our jobs on the island.
An average of 500,000 tourists come to Bornholm every year. 60% come in the 10 summer weeks in July & August. So, outside of those 10 weeks, we have a lot fewer jobs on the island.
It's my job to change that. I want to encourage people to come to the island in other months as well. That would create jobs, not just in our hotel. Instead, many companies on the island would benefit from this, such as bus companies, museums, restaurants, and much more. m.
So if we are successful, it will lead to more income for the people. Which in turn would result in higher tax revenues for the island and would allow investment to be made in the island's development.
This is what drives me every day and gives meaning to my work. And taking care of my immediate environment, i.e. the island, is THE aspect of sustainability for me.