Privacy Policy

Das Helden-Atelier respects your private and personal sphere. We therefore take the protection of your personal data, such as name, date of birth, address, e-mail address, telephone number, etc., very seriously.

This data protection notice regulates the collection, processing and use of your personal data if and to the extent that they arise when using our websites. When handling this data, we act in strict compliance with the relevant statutory data protection regulations and the following principles.


Our website can usually be used without providing any personal data. Insofar as personal data (e.g. name, address or e-mail addresses) is collected on our website, this is always done on a voluntary basis as far as possible. This data will not be passed on to third parties without your express consent. We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.


The use of contact data published as part of the imprint obligation by third parties for the purpose of sending unsolicited advertising and information material is hereby expressly prohibited. The site operators expressly reserve the right to take legal action in the event of unsolicited advertising being sent, such as spam e-mails.

Responsible contact person

The responsible body for data processing on this website is:


Sandra Wacker

Paartalweg 10a, 86504 Merching, Germany.

Telephone: +49 152 08056721


Please contact the named person if you have any questions regarding the data we process.

Processing of data (customer and contract data)

We collect, process and use personal data only insofar as they are necessary for the establishment, content or change of the legal relationship (inventory data). This is based on Article 6 Paragraph 1 Letter b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures. We collect, process and use personal data about the use of our website (usage data) only to the extent necessary to enable the user to use the service or to bill the user.


The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

Your rights to information, correction, deletion and objection

You have the right to receive information about your personal data stored by us at any time. You also have the right to correction, blocking or, apart from the prescribed data storage for business transactions, deletion of your personal data. Please get in touch with us.


You can make changes or revoke your consent by notifying us with effect for the future.


If you send us inquiries using the online form, your details from the form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent.


The processing of the data entered in the forms is therefore exclusively based on your consent (Article 6 (1) (a) GDPR). You can revoke this consent at any time. An informal message by e-mail to us is sufficient. The legality of the data processing operations that took place up until the revocation remains unaffected by the revocation.


The data you enter in the form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.


How do we use Klick-Tipp?


(1) In online communication with you, we use the services of KLICK-TIPP LIMITED, 15 Cambridge Court, 210 Shepherd's Bush Road, London W6 7NJ, United Kingdom. Representative of KLICK-TIPP LIMITED i.S.v. Article 27 DSGVO is the Waterton Knowledge Center WKC UG, Friedrichstr. 53a, 15537 Erkner, represented by Ulf Castelle, We obtain these services through a main contractual relationship with Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim. Digistore24 is a reseller who procures products or services such as Klick-Tipp and sells them to buyers without significant further processing. With Klick-Tipp we have also concluded an order processing within the meaning of Article 28 GDPR. This ensures that we have full control over the personal data processed there and that Klick-Tipp implements our instructions in reverse.


(2) At Klick-Tipp we store your contact details and, if necessary, process the data that we process via the online marketing tools described in more detail in this data protection declaration. Because these providers are fully integrated with Klick-Tipp via a secure interface. It is therefore possible that Klick-Tipp takes note of this data, although - as already mentioned - Klick-Tipp has no right of its own to use this data and is fully subject to our instructions.


(3) At Klick-Tipp we also have the option of linking your personal data to so-called tags. Klick-Tipp differentiates between two types of tags:
SmartTags: When a contact signs up via a signup form, they are automatically tagged with the name of that signup form. In addition, Klick-Tipp automatically sets the tags “E-mail received”, “E-mail opened”, “E-mail clicked” and “E-mail viewed in browser”.
Manual tags: In addition to SmartTags, manual tags can be created. For example, you can tag contacts with the tag "Customer" or, more specifically, with the tag "Product B bought".


(4) Details of these and other options that we use at Klick-Tipp can be found in the KlickTipp manual.


(5) Click-Tipp's privacy policy can be found here.


(6) Click-Tipp's anti-spam policy can be found here.
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Our website uses plugins from the Google-operated YouTube site. The site operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.


If you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers will be established. The YouTube server is informed which of our pages you have visited.


If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.


YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.


Further information on handling user data can be found in YouTube's data protection declaration at:

Use of cookies

Some websites use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.


Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser on your next visit.


You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.


Cookies that are required to carry out the electronic communication process or to provide certain functions you want (e.g. shopping cart function) are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for analyzing your surfing behaviour) are stored, these are treated separately in this data protection declaration.

LinkedIn Insight Tag

This website uses LinkedIn's Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.


Data processing by LinkedIn Insight Tag
With the help of the LinkedIn Insight Tag we receive information about the visitors of our website. If a website visitor is registered with LinkedIn, we can u. analyze the professional key data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better align our website to the respective target groups. We can also use LinkedIn Insight Tags to measure whether visitors to our website make a purchase or take another action (conversion measurement). The conversion measurement can also take place across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function, with the help of which we can show visitors to our website targeted advertising outside of the website, whereby, according to LinkedIn, the advertising addressee is not identified.


LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted from LinkedIn after seven days. The remaining pseudonymised data will then be deleted within 180 days.


The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the personal data collected from website visitors on its servers in the USA and use it for its own advertising purposes. Details can be found in LinkedIn's data protection declaration at


Legal basis
LinkedIn Insight is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If a corresponding consent was requested (e.g. consent to the storage of cookies), the processing takes place exclusively on the basis of Article 6 Paragraph 1 lit. the consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: and


Objection to the use of LinkedIn Insight Tag
Object to the analysis of usage behavior and targeted advertising by LinkedIn under the following link:

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.


You can make appointments with us on our website. We use the "Calendly" tool to book appointments. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter "Calendly").

For the purpose of booking an appointment, enter the requested data and the desired date in the mask provided. The data entered will be used for the planning, implementation and, if necessary, for the follow-up of the appointment. The appointment data is stored for us on the Calendly servers, whose privacy policy you can view here:

The data you enter will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies. Mandatory legal provisions - in particular retention periods - remain unaffected.


The legal basis for data processing is Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in making appointments with interested parties and customers as uncomplicated as possible. If consent has been requested, Article 6 (1) (a) GDPR is the legal basis for data processing; the consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:


order processing
We have concluded an order processing contract (AVV) with the above-mentioned provider. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed according to our instructions and in compliance with the GDPR.


The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of server request
  • IP address

This data is not merged with other data sources.


The basis for data processing is Art. 6 Paragraph 1 lit. b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

Google service reCaptcha

We use the Google reCaptcha service to determine whether a person or a computer makes a specific entry in our contact or newsletter form. Google uses the following data to check whether you are a human or a computer: IP address of the device used, the website that you are visiting and on which the Captcha is integrated, the date and duration of the visit, the identification data of the device used Browser and operating system type, Google account if you are logged in to Google, mouse movements on the reCaptcha areas and tasks that require you to identify images. The legal basis for the data processing described is Article 6 Paragraph 1 Letter f of the General Data Protection Regulation. There is a legitimate interest on our part in this data processing, to ensure the security of our website and to protect us from automated input (attacks).

Use of the statistics tool Matomo

This website uses the web analysis service software Matomo (, a service provided by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, ("Mataomo") on the basis of our legitimate interest in statistical analysis of user behavior for optimization and marketing purposes in accordance with Article 6 (1) (f) GDPR data is collected and stored. Pseudonymised usage profiles can be created and evaluated from this data for the same purpose. Cookies can be used. Cookies are small text files that are stored locally in the cache of the website visitor's Internet browser. The cookies enable, among other things, the recognition of the Internet browser. The data collected using Matomo technology (including your pseudonymised IP address) is processed on our servers.

The information generated by the cookie in the pseudonymous user profile is not used to personally identify the visitor to this website and is not combined with personal data about the bearer of the pseudonym.

If you do not agree to the storage and evaluation of this data from your visit, you can object to the storage and use at any time with a mouse click. In this case, a so-called opt-out cookie is stored in your browser, which means that Matomo does not collect any session data. Please note that if you completely delete your cookies, the opt-out cookie will also be deleted and you may have to reactivate it.


Would you like to find out how DAS HELDEN-ATELIER can best help your company?


Then book a free appointment now!

Cookies on

Our website uses cookies to collect anonymised information about the use of the website by visitors. By clicking the "Agree" button, you agree to the use of cookies. Further information about the use of cookies or about changing your settings can be found in our data protection declaration.