This website uses LinkedIn's Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Data processing by LinkedIn Insight Tag
With the help of the LinkedIn Insight Tag we receive information about the visitors of our website. If a website visitor is registered with LinkedIn, we can u. analyze the professional key data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better align our website to the respective target groups. We can also use LinkedIn Insight Tags to measure whether visitors to our website make a purchase or take another action (conversion measurement). The conversion measurement can also take place across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function, with the help of which we can show visitors to our website targeted advertising outside of the website, whereby, according to LinkedIn, the advertising addressee is not identified.
LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted from LinkedIn after seven days. The remaining pseudonymised data will then be deleted within 180 days.
The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the personal data collected from website visitors on its servers in the USA and use it for its own advertising purposes. Details can be found in LinkedIn's data protection declaration at https://www.linkedin.com/legal/privacy-policy#choices-oblig.
Legal basis
LinkedIn Insight is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If a corresponding consent was requested (e.g. consent to the storage of cookies), the processing takes place exclusively on the basis of Article 6 Paragraph 1 lit. the consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
Objection to the use of LinkedIn Insight Tag
Object to the analysis of usage behavior and targeted advertising by LinkedIn under the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.